The coronavirus pandemic makes businesses find another way to provide their service. Here, we have a list of the latest news about what most marketers do to keep their business running, during current crisis time.
April 27th, 2020
- Reopen the store – they start to do this but keep the limitation of the contact.
- Restaurant Business gets big help from many parties, including John Krasinski that reports it on his show, “Some Good News.”
April 24th, 2020
- Increase the sales of Skechers from their online sales.
- Many of Nestlé’s product sales increase significantly from their online sales,
- 500 diners that fans choose, each of them will receive $2,000 checks from Heinz.
- Some of the bleach brands show disagreement toward Trump’s statement,
April 23rd, 2020
- Unilever reevaluate their marketing strategy, especially for the optional marketing,
- Mondelēz International launches Chips Ahoy Sour Patch Kids cookies.
April 22nd, 2020
- Macy’s keep planning to hold July 4th fireworks event, amidst coronavirus pandemic,
- Denny’s Dinner launch game for PS4, Xbox One, and Nintendo Switch,
- Paris Baguette use pandemic crisis as the way to market their new franchise,
April 21st, 2020
- Chipotle Mexican Grill sales increase compared to the March 29th week, which according to the CEO, it is all because of fatigue in cooking.
- Video games sales increase significantly,
- Oscar Mayer gave nice ideas about the socially-distant cooking meeting,
- Baby Nut that was made by Planters, return in social media,
April 20th, 2020
- Campbell Soup Co. releases new ad using Crowded Table song by The Highwomen,
- McDonald’s launch “Still the Same” campaign,
April 17th, 2020
- Terry Crews return with Old Spice ads for P&G,
- Uncle Ben’s brand launch a new online campaign using dinner with grandma theme,
- NBA released face mask with team logo/brand theme,
- Penguin Random House publisher will launch a digital collection of the recipe on May 5th,
April 16th, 2020
- L’Oreal regain its positive sales number in China,
- Impossible Foods expand their business to 777 grocery stores,
April 15th, 2020
- Kraft Heinz use its staff to create its ad,
- DSW and Hy-Vee agree to work together,
April 14th, 2020
- Carter’s brand launch its new 60-seconds ad,
- Cosmetic and condom sales decrease, while packaged food, beer, soap, aluminum foil, and other cleaning supplies increase significantly,
- Coca-Cola and The Great American Takeout movement work together for giving rewards to participants,
- Pebbles create a chance for a video maker to earn $1,500 by creating an inspiring video for kids,
- Panera Bread use their staff as the video maker for their ads,
April 13th, 2020
- Coors Light beer got free marketing by Olive Veronesi, a 93 years old grandma, viral video,
- AT&T got a promotion by featured in John Krasinski’s “Some Good News” show,
- TripAdvisor and Airbnb focus more on their online service,
- Groupon is going to do reshape in their business due to coronavirus pandemic,
- NPD Group reveal that the restaurant business in the U.S. will fall,
April 10th, 2020
- JP Morgan Chase launch new ads about working-from-home for its management advisor service,
- J&J remove its ban for coronavirus content,
- Hormel Foods and Diageo North America starting online content for their service,
- Ale Asylum release FVCK COVID beer,
April 9th, 2020
- Panera and Patagonia open grocery store business section,
- Natural Light offers sponsorship for college graduation, virtually,
- According to Ebiquity, 80 percent of business stop their media marketing,
April 8th, 2020
- Coca-Cola uses its social media account to promote philanthropic action,
April 7th, 2020
- MilkPEP launch “Milk. Love What’s Real” campaign,
- Household product TV ad increase 43 percent,
- TripAdvisor launch campaign to help the travel industry by asking the user to buy a gift card and write reviews,
- Lowe’s launch campaign to appreciate the health care workers,
- P&G’s #DistanceDance went viral,
April 6th, 2020
- Many marketers use in-house agencies to facilitate their business,
- McDonald’s provide one million masks for Illinois area,
- Domino’s Pizza gives 10 million slices of pizza for free.
Conclusion
Those are some of the updated news related to what many marketers and businesses did during the pandemic and lockdown situation. Thanks to the availability of the internet and its technology, they can find a new way to promote and provide their service. This can be one of the important points, the point of change, that will turn the business system in the future, into the new and maybe, more effective system. Who knows? We just need to wait.
