With this Covid-19 pandemic all around us and without knowing when to end, running a business becomes more challenging. With millions of people lose jobs and uncertainty in the economy, many businesses are now at risk and potentially lose customers. In this way, new marketing strategies are needed for businesses to survive. This is how Shopify Email will be a great solution you need to put into consideration. Find out everything you need to know about the revolutionary marketing tool that is now available for all merchants. 

Shopify Email – What Is It?

Shopify Email is a fresh, effective, and revolutionary platform created by Shopify. The company has recently launched the platform, right amid the coronavirus pandemic. This is a tool needed by all Shopify merchants to renew their marketing strategy to achieve goals. Shopify Email is specially designed to make it possible for all merchants who join Shopify to establish more meaningful and stronger relationships with their customers. From now on until October 1, 2020, the merchants can enjoy the platform for free. Right after this date, the first 2,500 emails delivered a month could be enjoyed freely by the merchants. However, you will be required to pay $1 for every 1,000 emails sent if the amount of the emails is more than 2,500. This is such a good offer and can save the budget for your marketing strategy as every penny is valuable now. 

Why Shopify Email?

Shopify Email will be a perfect marketing tool to help you grow business for many good reasons. It is practical, effective, money-saving, and will allow you to reach a lot of customers in time. Here is a list of how Shopify Email will be very beneficial the most for your business growth. 

·        Supporting the Businesses Amid Lockdown

The timing of Shopify Email launched has been carefully calculated to support Shopify merchants grow their businesses during coronavirus pandemic. This is what you need when people’s movements are limited. With many people are working from home now and not being able to go anywhere, emails grow more important for businesses. It will help you communicate and retain a good relationship with customers when they are being lockdown and must stay at home for the foreseeable time. With the platform, you can send professional Shopify Emails for free to your customers. This will also make it possible for you to maintain both professional and loyal relationships with your customers through email communication. 

·        Renew Your Marketing Strategies

The fast spread of the Covid-19 pandemic that forces people to stay at home for a long time, making business owners and retailers need to rethink their marketing strategy and renew it. They need to think about creative ways to keep engaged with their customers and maintain good relationships. With the lockdown, people now depend on online communication. This is how Shopify Email will be a valuable assistance for you to reach your customers and keep the business running during this testing time. You need to keep in mind that this platform is specially designed for efficiency and speed, things needed most in online communication. Shopify Email will allow you to send branded emails to your sellers simply by using a few clicks. Additionally, there are ready-made email templates that will make your emails look more professional and credible. Things like company logo, images, products, descriptions, and prices are automatically included in the templates, making it easier to create your emails.

·        Communicating Critical Messages and Information

Another reason you should use this Shopify Email is that the platform enables you to communicate important information in much easier and more convenient ways. This could be everything from the latest products available or discount programs to updates about delivery and pickup information. Another major plus about this Shopify Email is that you can track the results of the email campaigns by using an analytical dashboard available in the platform. In this way, you can find out what’s needed to maintain, improve, or even eliminate certain things in your marketing strategy to make it more effective.

·        Keep You Professional

Last but not least, Shopify Email will help you maintain professional email campaigns to achieve your marketing goals. By launching the platform during the pandemic of Covid-19, Shopify Email shows that email marketing is important. Not only that but it is now also seen as one of the perfect solutions that marketing strategies can offer for businesses to thrive. When most people are isolated now, maintaining good communication with your customers through professional and effective email campaigns is a wise strategy to take. 

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