The ranking of your website is of singular importance, as you may already know – after all, with over 3 billion searches on Google every day, your site needs to rank high so you can get the needed visitors. But websites can become buried under all their competitors if they don’t come up with the proper SEO strategies – and this is where you should be able to make use of various tools in SEO to enhance your ranking and make you come out on top. So the question is, how can you easily boost your website’s search engine optimisation strategy in 2021? Let’s find out.
- Make use of a program that can integrate properly with Google Analytics
One of the very first steps to take so you can have a better SEO strategy is to understand the importance of Google Analytics – and what it can do for you. Google Analytics is a big help for you to understand your website and make intelligent, logical decisions for your site. With a good knowledge of metrics, you can understand your ranking as well as your website audience. There are certain metrics that you should know, such as the browsers your visitors are using, the devices they use to visit your website, and the traffic of your competitors.
- Determine pages with low performance – and give them new and updated content
One thing to know is that when you create interesting content, visitors are more likely to stay. Think about good ideas for content that will not only interest visitors but encourage them to take action. That said, first identify pages with low performance – and then give them new and updated content. You can identify such pages by considering some critical points, such as their backlinks, the number of shares they have on social media, and whether they are too old. Once you have identified those pages that need a revamp, think carefully about new phrases and keywords you can use that will resonate with your target audience.
- Create your site content based on the main keyword and other secondary relevant keywords
When you think carefully about the keywords you need for your site content, it helps you develop a good framework that your audience will likely want to read. When you understand the keywords that work, you can also start building a good strategy for content to boost your SEO. The trick is to establish a balance between everyday, ordinary language, and your chosen keywords so it will be more acceptable to Google. A natural flow is essential, as experts in SEO like Expre Digital Ltd confirm, and you can enhance this natural flow by using other secondary relevant keywords that complement your main keyword. Here’s another tip you can use: when determining your main keyword and other related keywords, think about indicators like who, where, what, why, how, and when. You can then create your site’s content based on these indicators and make more conversational site content.
At the end of the day, there are various things you can do to boost and enhance your SEO efforts – and you need a good partner who can make relevant recommendations and show you the best way forward as well.