Shopify Email – a Revolutionary Marketing Tool for All Merchants

With this Covid-19 pandemic all around us and without knowing when to end, running a business becomes more challenging. With millions of people lose jobs and uncertainty in the economy, many businesses are now at risk and potentially lose customers. In this way, new marketing strategies are needed for businesses to survive. This is how Shopify Email will be a great solution you need to put into consideration. Find out everything you need to know about the revolutionary marketing tool that is now available for all merchants. 

Shopify Email – What Is It?

Shopify Email is a fresh, effective, and revolutionary platform created by Shopify. The company has recently launched the platform, right amid the coronavirus pandemic. This is a tool needed by all Shopify merchants to renew their marketing strategy to achieve goals. Shopify Email is specially designed to make it possible for all merchants who join Shopify to establish more meaningful and stronger relationships with their customers. From now on until October 1, 2020, the merchants can enjoy the platform for free. Right after this date, the first 2,500 emails delivered a month could be enjoyed freely by the merchants. However, you will be required to pay $1 for every 1,000 emails sent if the amount of the emails is more than 2,500. This is such a good offer and can save the budget for your marketing strategy as every penny is valuable now. 

Why Shopify Email?

Shopify Email will be a perfect marketing tool to help you grow business for many good reasons. It is practical, effective, money-saving, and will allow you to reach a lot of customers in time. Here is a list of how Shopify Email will be very beneficial the most for your business growth. 

·        Supporting the Businesses Amid Lockdown

The timing of Shopify Email launched has been carefully calculated to support Shopify merchants grow their businesses during coronavirus pandemic. This is what you need when people’s movements are limited. With many people are working from home now and not being able to go anywhere, emails grow more important for businesses. It will help you communicate and retain a good relationship with customers when they are being lockdown and must stay at home for the foreseeable time. With the platform, you can send professional Shopify Emails for free to your customers. This will also make it possible for you to maintain both professional and loyal relationships with your customers through email communication. 

·        Renew Your Marketing Strategies

The fast spread of the Covid-19 pandemic that forces people to stay at home for a long time, making business owners and retailers need to rethink their marketing strategy and renew it. They need to think about creative ways to keep engaged with their customers and maintain good relationships. With the lockdown, people now depend on online communication. This is how Shopify Email will be a valuable assistance for you to reach your customers and keep the business running during this testing time. You need to keep in mind that this platform is specially designed for efficiency and speed, things needed most in online communication. Shopify Email will allow you to send branded emails to your sellers simply by using a few clicks. Additionally, there are ready-made email templates that will make your emails look more professional and credible. Things like company logo, images, products, descriptions, and prices are automatically included in the templates, making it easier to create your emails.

·        Communicating Critical Messages and Information

Another reason you should use this Shopify Email is that the platform enables you to communicate important information in much easier and more convenient ways. This could be everything from the latest products available or discount programs to updates about delivery and pickup information. Another major plus about this Shopify Email is that you can track the results of the email campaigns by using an analytical dashboard available in the platform. In this way, you can find out what’s needed to maintain, improve, or even eliminate certain things in your marketing strategy to make it more effective.

·        Keep You Professional

Last but not least, Shopify Email will help you maintain professional email campaigns to achieve your marketing goals. By launching the platform during the pandemic of Covid-19, Shopify Email shows that email marketing is important. Not only that but it is now also seen as one of the perfect solutions that marketing strategies can offer for businesses to thrive. When most people are isolated now, maintaining good communication with your customers through professional and effective email campaigns is a wise strategy to take. 

Updated List of Marketers Movement During Coronavirus Pandemic on April

The coronavirus pandemic makes businesses find another way to provide their service. Here, we have a list of the latest news about what most marketers do to keep their business running, during current crisis time.

April 27th, 2020

  • Reopen the store – they start to do this but keep the limitation of the contact.
  • Restaurant Business gets big help from many parties, including John Krasinski that reports it on his show, “Some Good News.”

April 24th, 2020

  • Increase the sales of Skechers from their online sales.
  • Many of Nestlé’s product sales increase significantly from their online sales,
  • 500 diners that fans choose, each of them will receive $2,000 checks from Heinz.
  • Some of the bleach brands show disagreement toward Trump’s statement,

April 23rd, 2020

  • Unilever reevaluate their marketing strategy, especially for the optional marketing,
  • Mondelēz International launches Chips Ahoy Sour Patch Kids cookies.

April 22nd, 2020

  • Macy’s keep planning to hold July 4th fireworks event, amidst coronavirus pandemic,
  • Denny’s Dinner launch game for PS4, Xbox One, and Nintendo Switch,
  • Paris Baguette use pandemic crisis as the way to market their new franchise,

April 21st, 2020

  • Chipotle Mexican Grill sales increase compared to the March 29th week, which according to the CEO, it is all because of fatigue in cooking.
  • Video games sales increase significantly,
  • Oscar Mayer gave nice ideas about the socially-distant cooking meeting,
  • Baby Nut that was made by Planters, return in social media,

April 20th, 2020

  • Campbell Soup Co. releases new ad using Crowded Table song by The Highwomen,
  • McDonald’s launch “Still the Same” campaign,

April 17th, 2020

  • Terry Crews return with Old Spice ads for P&G,
  • Uncle Ben’s brand launch a new online campaign using dinner with grandma theme,
  • NBA released face mask with team logo/brand theme,
  • Penguin Random House publisher will launch a digital collection of the recipe on May 5th,

April 16th, 2020

  • L’Oreal regain its positive sales number in China,
  • Impossible Foods expand their business to 777 grocery stores,

April 15th, 2020

  • Kraft Heinz use its staff to create its ad,
  • DSW and Hy-Vee agree to work together,

April 14th, 2020

  • Carter’s brand launch its new 60-seconds ad,
  • Cosmetic and condom sales decrease, while packaged food, beer, soap, aluminum foil, and other cleaning supplies increase significantly,
  • Coca-Cola and The Great American Takeout movement work together for giving rewards to participants,
  • Pebbles create a chance for a video maker to earn $1,500 by creating an inspiring video for kids,
  • Panera Bread use their staff as the video maker for their ads,

April 13th, 2020

  • Coors Light beer got free marketing by Olive Veronesi, a 93 years old grandma, viral video,
  • AT&T got a promotion by featured in John Krasinski’s “Some Good News” show,
  • TripAdvisor and Airbnb focus more on their online service,
  • Groupon is going to do reshape in their business due to coronavirus pandemic,
  • NPD Group reveal that the restaurant business in the U.S. will fall,

April 10th, 2020

  • JP Morgan Chase launch new ads about working-from-home for its management advisor service,
  • J&J remove its ban for coronavirus content,
  • Hormel Foods and Diageo North America starting online content for their service,
  • Ale Asylum release FVCK COVID beer,

April 9th, 2020

  • Panera and Patagonia open grocery store business section,
  • Natural Light offers sponsorship for college graduation, virtually,
  • According to Ebiquity, 80 percent of business stop their media marketing,

April 8th, 2020

  • Coca-Cola uses its social media account to promote philanthropic action,

April 7th, 2020

  • MilkPEP launch “Milk. Love What’s Real” campaign,
  • Household product TV ad increase 43 percent,
  • TripAdvisor launch campaign to help the travel industry by asking the user to buy a gift card and write reviews,
  • Lowe’s launch campaign to appreciate the health care workers,
  • P&G’s #DistanceDance went viral,

April 6th, 2020

  • Many marketers use in-house agencies to facilitate their business,
  • McDonald’s provide one million masks for Illinois area,
  • Domino’s Pizza gives 10 million slices of pizza for free.

Conclusion

Those are some of the updated news related to what many marketers and businesses did during the pandemic and lockdown situation. Thanks to the availability of the internet and its technology, they can find a new way to promote and provide their service. This can be one of the important points, the point of change, that will turn the business system in the future, into the new and maybe, more effective system. Who knows? We just need to wait.